The first step to building an enduring business is to build a product and prove it in the marketplace. From there, things get harder. The challenge becomes to build both a product and an organization; how you develop your organization will determine your successes and struggles. Find out why and how some organizations transcend others, creating a magnetic experience for both their employees and their customers.
Part 2: Outside the Organization – addresses questions such as: - Why values are the key to success in the marketplace - How to address the customers' values in a rigorous way - How to understand your customer and the whole product experience - How to empathetically communicate to become a market leader - How to guide your organization to its next stage