What does it mean to market in the year you live in? Well, marketing tactics change as quickly as consumer attention. Keeping up with the new apps and platform updates can be daunting, but learning how to activate on these can be valuable for you and establishing/expanding your brand. In this session, we will dive into the digital and social media trends VaynerMedia and their clients are paying attention to right now. From the new kids on the block, like Musical.ly, to shifts in major platforms like Instagram and Snapchat, we will cover understanding the value of moving quickly and testing content on these new platforms.