Is marketing meant to be only for large size companies that are able to spend big dollars on it? How can you market your idea, product or service without spending much money and do so effectively?
The word "marketing" is much overused these days. Digital marketing, inbound marketing, content marketing, social media marketing, just to name a few. We will make an attempt to clear the confusion on what marketing really is once and for all. We will make sure to equip you with effective tools to market and grow your business, the tools that will cost you very little, and some will cost you nothing at all!
The second part is the continuation of the first one (Oct 4 @ 11 am), so we suggest you attend both to get the most out of your time. In the second part of the workshop we will focus on the following:
- Most effective marketing tools in today's world and how to use them (SEO, social media, content, email, PR, etc.)
- Your optimal digital marketing mix
- Campaigns and how to effectively execute them