If you are a B2B startup, chances are you are building your business on a shoestring budget, and chances are, that budget has little allocation for marketing. In this presentation, we will discuss the promotional activity you can do on a shoestring (or zero) marketing budget to generate leads to grow your business.
We will go over foundational items to build your budget and marketing planner on and will review definitions/terms that will keep you and your team all on the same page. We will also define what a "lead" is to YOUR business and provide some guidance on a lead generation process that makes sure no prospects slip through the cracks after initial contact. This workshop is primarily for B2B organizations but companies of all types will benefit. We will have 40-45 minutes of presentation and 15-20 minutes of Q&A. **Attendees are requested to register for this session
Presented by Perri Marketing, Inc