CEO/Founder and COO of Chattanooga Whiskey delve into best practices and pitfalls in the spirits industry, particularly how to successfully build a brand around a product that requires patience and creative marketing. Presentation begins at 5:30pm on our beautiful outdoor patio, followed by a Q&A session. Attendees (21+) will receive a complimentary specialty whiskey cocktail. Free with pre-registration (RSVP to email@example.com), $5 at the door. Whiskey to the People.